In addition to my Santa Cruz OM, I have a couple of Fylde guitars, an English make made by Roger Bucknall and co.
Fyldes have a zero fret, and my two guitars (a Goodfellow and a custom Alexander) sound absolutely great. Roger’s reasoning can be found here: https://www.fyldeguitars.com/zero-frets.html. I discovered Fylde guitars when I was at a conference in Scotland, and found a guitar store. The Flyde I played made the couple of Martins they had in the shop sound like wet cardboard. Then when I got home, there was an article about Fylde in the Fretboard Journal. I love my Santa Cruz, but my Fyldes get a lot of playing time, though I don’t know that the zero fret has much to do with that.